Understanding & Buy-in: Two concepts poles apart

Posted by on Jun 29, 2012


I read much about staff being taken through the company strategy, the impact of road shows to introduce new company value proposition and vision but little about its effect. I hear leaders confirming that staff understand the strategic issues. This is good, although if there is no buy in into these strategic issues you have not only wasted time, money and energy but probably lost some credibility as well. How so you may ask?

What percentage of your staff do you genuinely believe “want to be” at work versus the percentage that feel that they “have to be” at work. Our experience has shown that the answer is generally much higher in favour of the “have to” group than the “want to” group. Ok. So let us assume you are addressing staff at a road show for example and a significant percentage are in the “have to” group; what do you think they think of your road show? “Have to” mind sets are not “bought in” mind-sets, no matter how much they understand the proposition or vision etc.

We specialize in measuring decision making, specifically to do with “buy in”. We are then able to engineer interventions that will specifically deal with this issue and move people to improve your score as a business.

If you can give me a call or drop us a line we can set up a working session where we can demonstrate strategic tools that will give you a massive advantage over your competitors. Ever thought whether or not your customers / investors are sold on your value proposition. We have and can provide you with invaluable feedback in this regard.

There is absolutely no obligation for you to buy, which will of course then immediately tell us that there is something amiss with our offering or value proposition. You see, it works both ways.

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